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Corinthian Leather

January 14, 2009 Leave a comment

Ricardo Montalban’s death today brings back many memories: Fantasy Island, The Wrath of Khan, but perhaps most compelling, the Chrysler ads of the 1970s. The NYT obituary notes: “As the celebrity spokesman for mid-1970s models of the Chrysler Cordoba, Montalban unwittingly opened himself up to endless imitation when he described the car’s optional seats as being ‘available in soft, Corinthian leather.'”

If you have never seen the Cordoba ad, or wish to refresh your memory, see the youtube video of it above. Or go to the blog post about International Corinthian Leather Day, which has the ad with cleaner audio.

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Categories: Culture, Film, Television